Natural advantage powers expansion for Advanced Ag Products

Unique all-natural solutions fit the future to boost farmer profits


May 9, 2022

Canton, SOUTH DAKOTA — Rising demand for science-fuelled, all-natural feed additives is driving a new era of expansion for Advanced Ag Products.

The company has announced a broad swath of new progress to support cattle, swine, and poultry farmers, including an expanded team and production base, new innovations and broadened availability of its signature By-O-reg+ product.

“A new generation of progress and opportunity is underway both for our company and the farm customers we serve,” says Dr. James Caldwell, Vice President, Research and Technical Services with Advanced Ag Products. “We’re seeing a sharp rise in demand as new rules and expectations come on stream and as the focus continues to shift to science-based, naturally derived solutions that boost efficiency and profitability.

“Farmers today have a new tool in their toolbox to draw from with our products. Our solutions – which include versions that meet organic certification standards – are proving a great fit for any species and type of production. Most importantly they are based on strong science proven over many years.”

Feeding the future 

The pace of progress for the company has never been higher, says Michelle Caldwell, Director of Marketing with Advanced Ag Products. Both James and Michelle have come on board the team within the past 6 to 18 months, along with animal nutrition sales and business development veteran Nick Korver, driving forward many of the new initiatives now coming on stream.

“All of our new progress is focused on getting the latest generation of our products into more famer hands – across expanded areas of the U.S. and also further into Canada,” says Michelle Caldwell.  “At the same time, we are very excited about new innovations coming soon that will build on the strong customer response we’re seeing across livestock sectors.”

Health and performance advantages

The Canton, South Dakota, headquartered company has been a pioneer of all-natural feed additive products for livestock for over 30 years, led by Kevin Van Beek, founder and chairman of Advanced Ag Products, also a lifelong cattle farmer based in Hudson, South Dakota.

Under its next generation team the company has now strengthened its winning formula of combining unique cost effective, research-tested, producer-approved solutions with strong direct farmer support.

“Today we are seeing that the direction Advanced Ag Products took long ago is aligning more than ever with the trends and needs of the industry, across monogastric and ruminant production, as the customers of the future increasingly demand all-natural solutions,” says Kevin Van Beek. “Listening to our customers, as a team we’ve felt the time is right to build a new level to the strong foundation we have established.”

Strong science and research base

The new expansion will not only bring top technologies such as the company’s signature By-O-reg+ product line to more farms, it will also include enhancement of research facilities and activities that will further add value, notes Dr. Caldwell. “We have excellent solutions to help farmers enhance the overall health and performance of animals. These all-natural solutions offer advantages over synthetic options while delivering consistent results every time. With our ongoing investments in our research base, the science-driven focus of our company will be stronger than ever bringing more advantages to customers.”

By-O-reg+ is a combination of unique, functional ingredients and technologies that aids in the health, growth, and production of livestock. The By-O-reg+ product line utilizes a time release conglomeration technology known as CF20 coating technology, that allows for a delayed release of essential oils throughout the entire GI tract, as a result promoting gut health.

“Gut health is an investment not an expense,” says Dr. Caldwell. “Getting it right generates benefits that carry across all aspects of health and performance, leading to less cost and more profits for the producer.”

All of the company’s solutions are backed by strong ongoing customer support, notes Nick Korver. “We’re in a new era of partnerships across agriculture and for us there is no more important partner than producers themselves.” More information is available at


This sermo.wire™ Release delivered on behalf of Advanced Ag Products is designed for use by media, industry and the broader agricultural community. Copy and images may be used with credit to Advanced Ag Products. Materials may be provided in different formats on request.


Media Assistance: Brad Brinkworth  | 587-897-7405 

More information: 
Michelle Caldwell, Director of Marketing
Advanced Ag Products, LLC
Toll free: 844.2BY.OREG (844-229-6734)

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